What does the Highly Effective Investor (HEI) do when the market drops?
The last bear market (a 20% drop from a previous high) took place during the financial crisis of 2008. That was followed by nearly a decade of gains and last week the US market made a correction (a 10% drop from a previous high). Worldwide, it is the same story.
HEI’s seldom trade in their core portfolio but a market correction is a time for action. It is time to re-balance so that their personal comfort-zone asset allocation is back in line.
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