Clinicians Report (CR) placed our books Monday Morning Millionaire and The Six Habits of Monday Morning Millionaires on its best products list for 2019 and 2020 respectively. These two books are the foundation of the Monday Morning Millionaire Program investment philosophy.
CR tests over 750 product brands each year. Most do not measure up to the claims that they make. At the end of each year, CR publishes the best products which the company evaluated in that year.
Until CR was founded in 1976 by Gordon Christiansen DDS, MSD, Ph.D. and his wife Rella, RDH, Ph.D., dentists only had the promotional material that manufacturers produced, to guide them about the safety and effectiveness of dental products, materials, devices, equipment, textbooks and techniques. The rush to markets by manufacturers frequently resulted in dentists and their patients becoming guinea pigs.
CR now has 450 clinicians in 19 countries who volunteer their time to evaluate claims, as well as 40 on-site scientists and engineers. CR is free of outside funding and so can keep its research objective. It does not charge companies for the evaluations and derives revenue from clinical courses and subscriptions to the Gord J. Christensen Clinicians Report®.